Differentiate or Die: Survival in Our Era of Killer...

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Business & Economics - Sales & Marketing
Differentiate or Die: Survival in Our...

Differentiate or Die: Survival in Our Era of Killer Competition

Name: Differentiate or Die: Survival in Our Era of Killer Competition
ISBN: 9781250310538

Jack Trout, Steve Rivkin [Jack Trout, Steve Rivkin]

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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Catégories:

Business & Economics - Sales & Marketing

Année:

2008

Editeur::

Wiley

Langue:

english

ISBN 10:

1250310539

ISBN 13:

9781250310538